No two subjects are ever approached in the same way. Every portrait, every image, has its own unique story.
For architectural photography, the goal is to capture the beauty and ambience of a location while discreetly minimizing the impact of its shortcomings. If a space is small, the focus may be on its cozy feeling, complemented by the creative touches of décor and color. If it is large, the objective becomes conveying spacious luxury and the inviting possibilities the space offers.
Photographing people requires a completely different approach. It is not simply about looking younger or thinner. An image is a moment frozen in time, continually communicating something about you. Depending on its purpose, that message might be success, compassion, credibility, or depth. For a personal portrait, it may instead express your passion, character, or simply capture you at your best.
Understanding the psychology behind creating an image is what sets Michael's photography apart. For more than 25 years, his work has included election campaigns, celebrity portraits, corporate events, commercial assignments, and personal portraiture.
When your image is complete, it should say nothing about the photographer who created it, the background that was used, or the pose that made it work. Instead, it should simply and clearly communicate everything you wanted the image to say about you.
